We Lead Culture Change in Sport and Corporate Australia
Through theatre sports and the kind of conversation people actually remember.
Goulburn Prison - 2024 - Corrective Services NSW, Department of Communities and Justice
Sydney Airport - 2024 - over 200 employees
St Kilda FC - 2025
We work where it matters most.
Think About It Group is an award-nominated, theatre-based education company delivering powerful, real-life conversations through live performance.
We specialise in creating transformational sessions across elite sport, government, corporate, education, and justice sectors — tackling critical issues like mental health, respect, leadership, ethical bystanding, coercive control, unconscious bias, and cultural change.
Our unique model blends professional actors, real-world scenarios, and facilitated discussion to create something that feels less like a training session and more like a shared experience — honest, funny, emotional, and deeply human.
We don’t lecture. We don’t patronise. We start conversations that last.
We’ve proudly worked with:
We’ve worked with every club in the AFL, AFLW, NRL, and NRLW — and across nearly every elite sporting code in the country.
That includes the ACSEP (Australasian College of Sport and Exercise Physicians), Athletics Australia, Cricket Australia, Hockeyroos, Kookaburras, NBL, Rowing Australia, Rugby Sevens, Rugby Union (Wallabies), Swimming Australia, Soccer, Tennis Australia, and the Wallaroos.
Top-tier corporates like PWC, NAB, Sydney Airport, SHINE LAWYERS and EML Insurance,
Key government agencies such as NSW Police, NSW Corrections, NSW Health, CERTIS Security, SIA (sports integrity Australia) and the Australian Border Force
Internationally, we’ve taken our work to English Premier League and English Rugby
Whether we’re in a locker room, a boardroom, a courtroom or a classroom — our mission is always the same:
To get people thinking, feeling, reflecting and acting differently… promoting progress not perfection
This is education that sticks. This is what we do.